Any business discussion, whether by email, phone or other media, needs to address a few points:
The business details of the company contacted
The challenges the contacted company faces
How your product/service can solve/help aid those issues
Questions and answers on both sides
Next steps on the collaboration
Now, to be able to get through all those stages, you need to convince your prospect that you will not waste his time, but rather bring him something of value for his business. For this reason, a sales pitch works best because it represents a short speech that should persuade and spark the interest of your prospect in what your business does. This first impression is your business card and will stay with your prospect, in the long run, being able to easily make or break the deal.
To pitch your business to someone you will need:
Your name, job, company
A little context/what makes you unique
Reason for connecting
Call-to-action
Also,
Keep it short, clear and memorable.
Make sure you use a polite yet friendly greeting prior to introducing your sales pitch, to ease the tension.
As a great tip, use the name of your prospect several times throughout the discussion, to maintain a more personal relationship.
The scope is to make your prospect want to learn more about you/your business.
Example 1:
Hi [name], this is James from [company]. It’s great to meet you!
I am a cheese producer from Italy, looking to work with importers like you in order to achieve [something].
We do [something unique] and I figured you’d be interested to know how our product could help you too.
Are you available this week to speak further on this?
Example 2:
Hi [name], this is James from [company].
For food importers who struggle with problems finding a [example], unlike the competition, our [product/offer/something] has great results in solving [problem] because [solution].
I figured that just like our clients, our solution can help you too.
Is this the right time to further discuss the details?
Example 3:
Hi [name], this is Thomas, export manager at DrOrganics.
I`ve come along your Linkedin profile and I noticed we have [something] in common.
I am currently looking for/to [(do) something] and I wanted to reach out to ask if you are interested to connect and find out how we can achieve [something].
Is this the right time to further discuss the details?