An announcement email is a great tool for your business to create exposure and hype around your product portfolio and get the attention of your prospects and customers about something of interest to them.
Use announcements to tell about:
New food products
Updated food products
Limited stock
Limited edition/offers
Pre-orders
Details to include in your announcement email:
What is your new product/update/offer?
When is it available?
Who is it addressed to?
Why is this happening?/What are its benefits?
Call-to-action
Do:
Choose your colour scheme correctly
Keep the message clear, short and attractive
Use personalization where possible
Make use of emotion
Create anticipation, make use of FOMO and scarcity
Focus on the benefits your product/service/updates bring to your ideal buyer
Speak your recipients` language
Choose the right recipient and time to deliver your message
Choose a clear call to action
Email sequence:
Depending on your product, the moment in time, or goals you can make use of a one-time email or a sequence of several emails around your announcement (pre-announcement email, announcement email, announcement reminder, follow up)
One-time email Examples:
Launching a new food product:
SUBJECT LINE: New [product] available!
Hello [name],
This is [name], [job], at [company].
Exciting news ahead! I am reaching out to let you know about the launch of our new, much-requested [product] from our series of [product category].
We are very happy to reach this milestone and be able to continuously deliver value to food importers just like you!
Click here to see our blog post/brochure with all the information about our new [product] and how it can benefit your business.
For questions and further details on the new [product], we are available to be reached at [contact details].
Like always, looking forward to growing together!
Best regards,
[signature]
Updating a product (new flavours, in this case):
SUBJECT LINE: Updates on [Product]!
Hello [name],
This is [name], [job], at [company].
Exciting news ahead! I am reaching out to let you know about the much-requested launch of 3 new flavours for our [product].
Food importers interested to expand their portfolio and get exclusivity[the benefit of the product] in their markets can check the products starting with [date]. The first batch of new products is produced in a limited quantity due to [issue/reason] so purchase priority lines according to [method of choice].
For questions and further details on the new flavours, we are available to be reached at [contact details].
Best regards,
[signature]
Sharing a time-limited offer:
SUBJECT LINE: Exclusive offer - Today only!
Hello [name],
This is [name], [job], at [company].
[year] was full of challenges and opportunities for the food industry, so we decided to end this month on a positive note.
For this reason, we are excited to invite you to our exclusive sale of [product], to [state the benefits of your products].
Hurry up! This limited offer end in [countdown widget]!
Best regards,
[signature]