A great solution to increase your chances of getting your cold email read and replied to is to implement follow-up emails. Very few prospects reply the first time around, so it`s important to be consistent with your email sequence. Remember, B2B sales take time!
As a general rule:
Identify and focus on customers who show the most interest.
Decide what your purpose is for reaching out to your prospect: ask for more information, ask for feedback, add additional value, say thank you, send a simple reminder, check if they saw your previous email etc.
Check and create a schedule that works best for you. You should send as many follow-ups as you need but for best results, there is a minimum of five times, each time giving the prospect more time to reply. Many agree that the best time of day to send follow-up emails is on Tuesday and Thursday, between 10 AM and 11 AM in the subjects` time zones.
Content-wise, keep your emails short, explain your intention, offer additional value, and try different call-to-actions.
Templates:
Reminder/check-in!
Hello [name],
You probably get thousands of emails daily but I wanted to reach out one more time to check your thoughts on [initial proposal].
Let me know what you think.
Best regards,
[signature]
Providing value after a discussion!
Hello [name],
Last time we talked, you mentioned you like experimenting with new markets like____. I saw this ____[article/event/etc] and I thought you might like it.
Let me know what you think!
Best regards,
[signature]
Saying thank you!
Hello [name],
I’m writing to thank you for giving me the opportunity to speak to you yesterday and to find out how you’d like to move the conversation forward.
Looking forward to your reply!
Best regards,
[signature]
Giving additional information!
Hello [name],
I hope you had enough time to review my offer from the previous email so I figured I`d check in on you again.
I`m awaiting your response, but if you need more information, I`d be happy to answer all the questions you may have.
When do you have the time to continue our discussion?
Best regards,
[signature]
The no reply follow-up!
Hello [name],
I haven`t heard back from you in a while! When we last spoke, you seemed very interested in my proposal.
I understand you are busy, so I just wanted to remind you that I am here if you wish to find a suitable time to continue our conversation!
Looking forward to connecting with you again!
Best regards,
[signature]