Sending a cold email is just the beginning—the real magic often happens in the follow-up. In the world of food exports, importers receive countless messages every week. If you don’t follow up, your product might get lost in the noise—even if it’s exactly what they need.
That’s why crafting a good follow-up email is key to getting noticed, starting conversations, and ultimately closing deals.
In this article, we’ve compiled 10 cold email follow-up ideas tailored specifically for presenting your food and beverage products to importers. Whether you’re promoting organic produce, gourmet specialties, or natural products, these examples will help you stay top of mind and increase your chances of a reply.
Use them as inspiration or adapt them to fit your unique offer—and never leave a potential partnership on read again.
1. Subject: RE: Premium Organic [Product] – Direct from the Farm
Follow-Up:
Hi [Name],
Just checking in to see if you had a chance to review my previous email. I’d love to send you some samples of our organic [product] for evaluation.
Let me know if you're interested.
Best,
[Your Name]
2. Subject: RE: Award-Winning [Product] Ready for Export
Follow-Up:
Hi [Name],
I wanted to follow up on my email about our award-winning [product]. I’d be happy to share more details or send a sample box your way.
Looking forward to your feedback.
Regards,
[Your Name]
3. Subject: RE: [Importer’s Company] + [Your Brand]: A Delicious Match
Follow-Up:
Hi [Name],
Just following up—did my previous message reach you? I'd love to explore opportunities with [Importer’s Company].
Let me know if a sample shipment would be of interest.
Warm regards,
[Your Name]
4. Subject: RE: Bringing the Taste of [Country] to Your Shelves
Follow-Up:
Hi [Name],
I wanted to reconnect and see if you had any interest in sampling our [product]. Our current partners have seen great success with it in the gourmet and ethnic food segments.
Happy to discuss further anytime.
Best,
[Your Name]
5. Subject: RE: 100% Natural [Product] for Import
Follow-Up:
Hi [Name],
Just wanted to follow up on my message. We'd be excited to explore a partnership and get your feedback on our natural [product].
Let me know if you’re interested.
Warm regards,
[Your Name]
6. Subject: RE: Let’s Bring [Product] from [Country] to Your Market
Follow-Up:
Hi [Name],
Circling back on my last message—happy to send samples or discuss how we could work together to bring [product] to your customers.
Best,
[Your Name]
7. Subject: RE: Expand Your Offerings with Our Gourmet [Product]
Follow-Up:
Hi [Name],
Just following up on my previous note—are you currently exploring new product lines? I’d love your thoughts on our gourmet [product].
Kind regards,
[Your Name]
8. Subject: RE: Partnering on Premium [Product] Exports
Follow-Up:
Hi [Name],
Just a quick follow-up—let me know if now is a good time to talk about potential collaboration. We’re confident our [product] can meet your quality standards and market demand.
Best,
[Your Name]
9. Subject: RE: [Product] With a Unique Twist – Now Available for Export
Follow-Up:
Hi [Name],
I hope you had a chance to consider our [product]. I’d be happy to send over a few samples if you're interested in exploring further.
Looking forward to hearing from you.
Best,
[Your Name]
10. RE: Subject: Discover Our [Product Line] – Fresh, Authentic, Ready to Ship
Follow-Up:
Hi [Name],
Following up to see if you’re open to reviewing our [product line]. I’m confident you’ll find it aligns well with your quality standards.
Let me know what works best for you.
Warm regards,
[Your Name]